Dan Lutchansky CPA
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“Life itself is a matter of salesmanship”

Thomas J. Watson

Small Business Taxes and Accounting Pie Chart


Making Salespie chart




What is the most effective way to market your products or services? The number one answer you hear from successful business owners is “word of mouth.”

But who is going to spread the word if you don’t already have a customer base? The answer starts with “you” and grows from there.

Perhaps you don’t know a lot of people. Or the people you do know don’t seem to be helping. You need to go out and meet new people and there are a variety of ways to do this by spending time and very little money.

Focus your efforts on two main groups:

  • 1. Consumers – those who directly use your products or services.

  • 2. Centers of Influence – those who can refer others to buy your products or services.

Here are four ways to meet these people:

  • 1. Networking

  • 2. Public Relations

  • 3. Speaking Opportunities

  • 4. Cold Calling

You’re probably feeling a bit nervous about going out to meet your public. Don’t worry, everyone feels that, but with a little bit of training, you can master your fears and transform them into business success.

We’ll teach you:

  • •  What to say to people when you first meet them so they remember you
  • •  How to get people to take the next step in the sales process
  • •  The five things people must feel before they will buy from you
  • •  How to get people to like and trust you
  • •  How to get a yes to your buying questions

The best way to get started is with a complimentary business consultation, where we will answer your questions, assess your situation and recommend a course of action. We can be reached at (408) 378-9500 or by completing the form at Contact Us.