Dan Lutchansky CPA
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“Part of what makes it so satisfying to run a small business is that it incorporates so many facets – planning, sales, people management, risk taking and so much more. Dan Lutchansky understands all those elements, and he explains them in a very organized way.

Mark Byington, President
Cobalt Power Systems Inc.

 Small Business Coaching and Workshops

 

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LOW COST MARKETING


SPEND TIME, NOT MONEY


What is the most effective way to market your products or services? By far, the number one answer you will hear from successful business owners is “word of mouth.”

Who is going to spread the word about you if you don’t already have a customer base? The answer starts with “you” and grows from there.

Perhaps you don’t know a lot of people. Or the people you do know don’t seem to be helping. You need to go out and meet new people and there are a variety of ways to do this by spending time and just a little bit of money.

Focus your efforts on two main groups of people as follows:

  • 1. Consumers – the people who directly use your products or services.
  • 2. Centers of Influence – the people who can refer others to buy your products or services.


Here are four ways to meet either group:

  • 1. Networking
  • 2. Public Relations
  • 3. Speaking Opportunities
  • 4. Cold Calling


Are you nervous about going out to meet your public? We know exactly how you feel because we have been there and done that. We will help you:

  • •  Learn what to say to people when you first meet them so they will remember you?
  • •  Learn how to get people to take the next step in the sales process?
  • •  Learn the five things people must feel before they will buy from you?
  • •  Learn how to get people to like and trust you?
  • •  Learn how to get a yes to your buying questions?


All of this and much more is thoroughly revealed in the “Selling and Marketing” part of “Getting in Business to Stay.”

We want you to read Our Book so you can learn how to fish for prospects yourself instead of relying on tips and instant cures. This is how you develop self-reliance, the hallmark of every successful small business owner.