Marketing!
EFFECTIVE ADVERTISING
GET IN TOUCH WITH PEOPLE
You can design effective advertisements if you make a list of the reasons people want or need what you are selling. Sounds easy, doesn’t it? We can help you actually do it.
Most will buy your products or services because of what it does for them and how it does it. Here are ten questions to help you define the reasons why people buy your products or services:
1. Does it make their life easier?
2. Does it save them time?
3. Will they learn more?
4. Will it provide more fun or entertainment?
5. Does it save or make them money?
6. Will it improve their self-esteem?
7. How does it affect the people or things they love?
8. Will it evoke good memories?
9. Does it solve a problem?
10. Will it make them healthier?
Once you have identified the reasons why people would buy what you are selling, write one sentence for each reason and don’t worry about what you are writing or how long it is. For example, if you sell cameras you might write: “People want my cameras because the pictures they take of their families will evoke fond memories for many years.”
Then take that sentence and reduce it to, “Cherished memories for a lifetime.” Or perhaps you might write, “Children grow up so fast. Remember those special moments with a photograph.”
Design your advertising around a sentence that pulls a person to want to experience more of those feelings. Make people feel good and want more. This will make them curious about what you are selling. Advertising is effective when you answer the question: Why should people buy your products or services?
Everything written here is an excerpt from our book, “Getting in Business to Stay.” We hope you find the information helpful. You can learn more about designing effective advertising in Chapter 36 of Our Book.
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